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  • Aug282013
    Hey guys, it’s Maxine, I’m back and letting you know that it’s almost here. Yes, I know, it’s as if summer just started, but who really wants to be on vacation for that long? LOL… As much as we would want summer to...
  • Aug022013
    Hello Faithful SHIFTers, Today’s blog is different from the rest because this will be my final blog. Also, while other blogs had facts and a message this one is completely emotional and without direction. Working with SHIFT these past few...
  • Jul182013
    Did you miss me? It’s George again. Since I will soon be starting college, this will be my final blog. Bear with me, and I'll try not to be a cry baby, as I share with you all my greatest memories of being part of SHIFTDemand and what...
  • Jul082013
    Hey - it’s Maxine again just soaking up the sun and good weather. I hope everyone is enjoying their summer and staying cool.  So today I started thinking about when I get the opportunity to hang out with my family and friends at an...
  • Jun172013
    Hey Movers and SHIFTers out there, I’m Maxine, a new blogger, and a college student interning for AACORN for the summer. It actually just hit me, sometimes if I’m in a bad mood, Ha - most of the time I’m in a good mood, but I sure...
  • Apr232013
    Black History Month has come and gone. It’s great that we have a month where we can recognize all the wonderful accomplishments African Americans have achieved (although it should be happening throughout the year). However, lately I’ve...
  • Mar062013
    Hello all – it’s Carissa. I’m a high school student (but not for much longer) as you may already know. My life is surrounded by peer pressure, trends, television, social media, music and a lot of other things that influence a...
  • Feb052013
    What’s up everyone? It’s Carissa. I hope everything is good and that you’re still working on the goals you created for yourself this year. Along with the holiday break (which feels like a distant memory) came a little time to think...
  • Dec182012
    Dear Santa, All I want for Christmas is for childhood obesity rates to continue to drop in Philly as well as everywhere else.  Since you magically make things happen:-)  here are few ways you can make my Christmas wish come true....
  • Dec052012
    Bonjour - it’s Carissa! Let’s not even talk about how long it’s been because it’s just CRAZY. We’re already into the holiday season – AKA nonstop holiday parties, hanging out with your friends and family eating...
  • Nov202012
    Hello everyone, the time has come for me to tell you about yet another one of my pet peeves. It just came to my mind while I was shopping at the market, and I just have to share with you guys how I felt. There was almost a cleanup on every aisle,...
  • Oct042012
    Hello Everyone, It’s been a while! We’ve all been transitioning and adjusting from summer to school and all that comes along with it.  It’s taken some getting used to new classes, teachers, people, early mornings and so much...
  • Sep132012
    Hey everyone, it’s George. If you haven’t noticed I have been missing in action for a while – I just started my senior year of high school. So, I’ve been swamped with football and school work. Senior year is no joke! People...
  • Aug212012
    Hola everyone - it’s Carissa! I hope everything is great and that you haven’t missed me too much. Summer will sadly be coming to an end soon and it feels like it just started, but hey what can you do? I’ve been so focused on...
  • Aug152012
    Hey – it’s George. Once again, McDonalds has come up with another marketing ploy so we can think they offer healthy food options.  However, I hope everyone out there isn’t falling for it. So now we are supposed to think how...
  • Jul132012
    Hello everyone – it’s Carissa. How has life been treating y’all? I hope well, and if not then it will get better but remember things don’t just change you have to get up and make it happen. With that being said, SHIFTDemand...
  • Jul052012
    Hey Darlings – it’s Carissa. I’ve been looking a lot at the system of it all – businesses and business practices in America, economic standings and inequalities of neighborhoods and so forth. I wouldn’t say I completely...
  • Jun212012
    Hey it’s George. Summer time is officially here and you know what means, right? Fun, but also a lot more marketing from fast food (e.g. BK’s Summer Menu, McD’s new sugar filled cherry chillers, etc.) and beverage companies....
  • Jun192012
    It’s Carissa - Blog readers, bloggers, boys and girls, how have you all been? I hope all is well with you. Summer has officially begun for me and I’m just loving it and relaxing. I’ve been trying not to relax too much and still get...
  • Jun142012
    Hey guys, its George again. I have been thinking lately and realizing that we have been focusing a lot on all the bad things related to unhealthy food and beverage marketing. We’ve been talking about what we don’t have and focusing a lot...
  • Jun082012
    Hey, Hey, Hey – it’s Carissa. Today, I’m asking you all to take a virtual mind trip through your neighborhood. Random? Yeah, I know.  However, it’s something that I think you’ll find helpful in thinking about how...
  • Jun072012
    Hello everyone – it’s Carissa. I hope all is well. With grades and homework coming to an end and the heat increasing everyday, I’m sure it’s getting hard for you to keep your head straight. Trust me, I can relate. DON...
  • May252012
    Hey, it’s George. So the school year is coming to an end and some of you may have some big projects to complete before the school year ends. For those of you who do, I know exactly how you feel. I myself have a big project to do for my science...
  • May222012
    WHAT YOU WILL NEED: Several vegetable and fruit costumes, 1 large bag of soil, a small bag of seeds. A jug of water. A sun costume. A Judge Outfit. Approximately two heads of Broccoli. Brave Friends. OPTIONAL SUPPLIES: Banana Suit,...
  • May172012
    No matter what food and beverage companies try to do and no matter how much money they spend there are three things that they cannot take away from you. 1. Your Vision -Take a moment to picture your community with more healthy and affordable food...
  • Jun212012
    Hey it's George. If there is one thing that I have realized in my life, it’s that sometimes government is almost like the shoe shiners for big business. I mean seriously, look at our country. Food and beverage businesses tell the...
  • May042012
    Hey, it’s George. Can you believe we’ve been working on SHIFT for nine months?? Where did the time go? We started with less than 100 people on board and now we have over 1,000 people giving us their support on Facebook.  It’s...
  • May012012
    Okay, listen folks - I know you are living the jet set lifestyles of the cool and famous. So you don’t even have to read this whole blog post. Just go to our Facebook page (www.facebook.com/SHIFTDemand) – and type your answer to our...
  • Apr162012
    Hey Guys and Gals, its Carissa. So it’s been a while since I posted a blog but here I am. Did you miss me? Haha.  So prom season is right around the corner and it’s getting pretty hectic for us teens still in high school  ...
  • Apr132012
    Is it just me or is the food industry getting “Chin Checked” a lot these days?  (chin checked = punched in the chin). Is the media starting to respond community calls for real food options?? First of all, let me send a big shout out...
  • Apr062012
    Hey it’s George. So, I have been hearing a lot about this Mary J. Blige Burger King commercial, and I finally got the chance to watch it, and I can’t stress how bad it is. I wish I never saw it. This was the worst, most stereotypical...
  • Apr032012
    At the end of the chorus to No Church in the Wild by Kanye and Jay-Z, singer Frank Ocean asks “Will we make it out alive..?”  Several current events and realities that affect the lives of black teens make this question very much a...
  • Mar262012
    My people! It’s your boy Chenjerai and I need your attention! Put down that handful of cheese chips for a second and wipe the cheesy residue off the side of your face (with a napkin not the back of your hand) and feel me on this! Suck down one...
  • Mar072012
    Hey it’s Carissa. With all the intense blogs last month I wanted to give you guys a breath of fresh air. I hope you all took something from what we shared and talked about. Now that you know better, it’s time to do better. But of course...
  • Mar062012
    Strategy #1 The “Die –uh- Beetus” strategy Walk into your local fast food restaurant during a busy time of day. Clear your throat loudly to get everyone’s  attention and recite the following script: “Ladies...
  • Feb292012
    Hello guys and gals – it's Carissa coming at you with a message as Black History Month comes to an end. As you all know, this is a time to celebrate our heritage and our triumph however still recognizing the struggle. Black History Month...
  • Feb272012
    Hey it’s George. This blog is a follow up to the last blog I wrote called: “Don’t be the Typical African American.”  I writing you today in response to all the comments I received. This time I will be a lot more specific...
  • Feb172012
    Hey, it’s George. Just recently I received the news that there is a “Typical African American." According to my friends, because I haven’t seen old “Black” movies like Don’t be a Menace, I’m...
  • Feb142012
    Hey, it’s Chenjerai! As some of you know I’m a hip-hop artist. My first album went gold in several countries in Europe. But here’s the point.  I’ve noticed that rappers tend to rap a lot about some things (e.g., cars,...
  • Feb092012
    Hey guys and gals – it’s Carissa. So I’m sure this post will be telling you a bunch of stuff you’ve heard before BUT I’m going to say it again. Eating fast food too often will skyrocket your risks of developing deadly...
  • Feb062012
    Is it just me or does the average Black person seem to have the medical knowledge of a nurse or even a doctor? For example, I always hear Black people saying things like: “yeah I had to go visit my aunt in the hospital because she had heart...
  • Jan312012
    What’s up, it’s George again. I wrote this blog post to tell everyone (and especially a couple of my friends) that your food and beverage choices matter.  Recently, I had a very interesting conversation with my friends that made me...
  • Jan272012
    Sometimes I think health is the last trap that black males have to overcome.  It’s like you can do everything right -you can avoid getting locked up, you can avoid getting shot, you can avoid going crazy, and you can avoid getting caught...
  • Jan242012
    Hey, it’s George. As teenagers we are on a fixed income, but we carry more buying power than we give ourselves credit for.  Because we only have a certain amount of money to work with eating healthy may seem difficult but it can be easier...
  • Jan202012
    Are we sharp enough to recognize the game? Here’s why I ask: How would you feel if you saw a commercial saying that we should combat violence in the streets and for each person that buys a gun we will donate a dollar to research on...
  • Jan192012
    Hey, it’s Carissa. There are a lot of things I’ve been hearing about our generation. Whether the story is about crime, poor health, teen pregnancy etc. there’s almost never anything good happening. I try not to listen and just set...
  • Jan132012
    Hey it’s George! I’ll bet many of you know the difference between right and wrong, but how many of you REALLY know the difference between healthy and unhealthy foods. As many of you may know, developing type 2 diabetes is unfortunately...
  • Jan032012
    For those of you who know SHIFT know that we try to keep it completely real 800% of the time so why would 2012 be any different? Now I’m NOT the kind of person to sit down and write out my New Year's resolutions. Besides, my...
  • Jan232012
    I’m going to get straight to the point for a minute.  At first glance this may seem like a kind of extreme or weird question. We can’t just walk around calling everything racist. And when the word “racism” is applied...
  • Dec222011
    On this blog we spend a lot of time talking about how soda companies target teens like you. However, companies are made up of people who have to make choices and ultimately make money. How do you think that they perceive their own jobs? Just for a...
  • Dec162011
    Have you ever noticed that the words “100% Natural” and “Made with REAL Fruit Juice” are used to describe just about every fruity drink?  Personally, I’m starting to get a bit confused about what these words...
  • Dec152011
    Hey guys and gals – it’s Carissa. Happy Holidays! I love the holidays - with all the cheer and love you know :-) Of course, for businesses, the holidays are the perfect time to push more marketing on you. The extra dose of marketing...
  • Dec282011
    One of the ways fast-food advertisers target young people is by focusing on how much fun you will have when you are eating their food and all things "cool" - everything BUT what’s actually in the “food.” Think...
  • Dec152011
    What’s up, it’s George again. I wanted to start by asking you a couple of questions: How would you feel if I used you to make me money?  What if I said, not only do I need you but I also need all of your black family members and...
  • Dec012011
    Hey, it’s Carissa and today I’m talking about food and beverage marketing and being socially responsible. Social responsibility is a principle which basically says that businesses should actively contribute to the welfare of society...
  • Nov222011
    Hey, it’s George.  I hate the fact that I can go to a corner store and find everything except a piece of lettuce. I can find cookies, ice cream, and greasy burgers. However, I can’t find some fresh broccoli or apples. I have to get...
  • Nov152011
    Soooo it’s me again, Carissa. This time the topic is an equality issue – the unbalanced marketing directed to black communities.  Flat out its unfair and another reason for us to step up and use our voice. The unbalanced conditions...
  • Nov102011
    Let's face it - the fast food industry is trapped in a vicious cycle. They really believe that they need to market their fried, greasy foods in order to make a profit.  Of course, the companies believe they really know what we want because...
  • Nov072011
    Some of our SHIFT leaders were brainstorming on an interesting question. What is the value of soda?  Think about it - nobody is out there arguing that soda is a “good for you” drink or that drinking soda gives your body something it...
  • Nov012011
    Surely you’ve seen all the news about Occupy Wall Street. It’s been fascinating to watch the growth in Occupy Wall Street protests (in the US and abroad). Perhaps, you’ve wondered what made people start and what motivates them to...
  • Mar232012
    An open letter to Fast Food and Beverage Companies Dear Fast Food and Beverage Companies, We as teens spend a lot of our money on your products and you spend a lot of your money trying to convince us that we should continue to buy your products....
  • Oct212011
    Yup! It’s George and I got the power. As a matter of fact, we all got the power. It’s like Carissa said, youth have the buying power to change any trend we want, including changing what is sold in fast food chains or flipping out all of...
  • Oct182011
    Hey it’s Carissa. Do you know that every time you buy something you are telling companies to sell you more of what you bought? Buying power is a serious thing. At first, I thought having buying power was what business people have or what...
  • Oct112011
    Perhaps what the Soft Drink Industry is really telling you… Hey Teens, We in the soft drink industry consider it our duty to make sure that teens, and especially black and brown teens, are consuming large amounts of sugar and calories. It is...
  • Oct072011
    It’s your boy Chenjerai again breaking down this game we call marketing. The first thing that I gotta say is that I’m hot about this whole Troy Davis thing? Did ya’ll hear about that? But right now I want to weigh in on the athlete...
  • Oct052011
    What’s up ya’ll it’s Carissa. So that last blog has got you thinking? Well, it doesn’t end there… Why should we change the food marketing system? Here’s why. Food and beverage companies have been marketing to us...
  • Sep282011
    Do you think marketing is one of the most precious parts of the American culture? NOT! In fact, it’s one of the worst. Some people say, “Marketing is such a great thing. It helps me find all the good foods.” But in reality isn...
  • Sep292011
    Congratulations! By being here you've taken an important first step in making positive change in your community. The next step is to take some kind of action today. Let's start by keeping it real. The change has to start with us. Beverage...

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