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Reinventing Soda

Some of our SHIFT leaders were brainstorming on an interesting question. What is the value of soda?  Think about it - nobody is out there arguing that soda is a “good for you” drink or that drinking soda gives your body something it really needs. Not even soda companies try to make this claim. But clearly soda, with an ever-expanding product line, is big business across the globe.

So how can soda be repurposed to create value without us actually consuming it; and how can soda companies still make money on their products? Our internet search revealed a couple of alternative uses for soda that we think are pretty interesting.  SHIFT has not verified the accuracy of these alternative uses for soda – we are just exploring the possibilities.

Soda = Rust Buster

With slightly different packaging, soda companies could market their sodas as convenient and reasonably priced rust buster products. Clean shiny cars bring value to any community. You can use soda to clean your car and ton of other things that acquire rust easily! The chemical properties (citric acid) of many popular soda products help to break down the rust particles, making cleaning much easier. Imagine a six pack of soda can turn into a mini-car washing business.  If you have a bunch of small objects that need de-rusting, you could soak them in soda overnight and give them a good scrub in the morning. Just make sure you don’t drink the used soda after you are done or you might be taking a trip to the doctor.

Soda = Bug Cleaner

Do you hate bugs? Me too! But have no fear - soda can help get rid of them. Pour some soda into a shallow dish and place it near the gross buggy area. Slugs, snails, and other stupid greedy bugs will go in for a drink and never come out again! This can obviously save you an enormous amount of money by reducing the need for pesticides. And most importantly soda companies can still make money off of their product.

Soda = Grease and Blood Remover

Do you sometimes get grease or blood stains in your clothes? Me too. These stains are extremely hard to remove and stain removers can be expensive. Here is a cheap solution: empty a can of soda into your wash along with the usual detergent and run it through a normal cycle. Soda in the wash has also been described as being quite effective to deodorize smelly clothes.

Soda = Jellyfish Sting Neutralizer

One of the most challenging parts of living in the City is that we are always getting stung by Jellyfish! This happened to me the other day when I was on the subway. “Ouch,” I thought. I need something to put on this sting. Little did I know that there are chemicals in soda that could help neutralize the pain of the sting! Just kidding about the jellyfish on the subway, but seriously soda can neutralize the pain of a jellyfish sting. If companies repurposed soda as jellyfish sting medicine, then I could just carry it around in the can in my bag. If you got stung on the subway or the beach you could just pour soda over the sting site and feel relief.

Okay, these are just a couple of ideas but I’m sure if soda companies really thought about it they too could come up with some great ideas (perhaps soda powered cars) that will allow them to keep making money which = jobs in our communities without pushing their products for us to consume.

Like SHIFT on Facebook and post your million dollar idea to reinvent soda on our page today.

 

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