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The Power of Numbers is the Power for Change

Hey it’s George. So, I have been hearing a lot about this Mary J. Blige Burger King commercial, and I finally got the chance to watch it, and I can’t stress how bad it is. I wish I never saw it. This was the worst, most stereotypical commercial I have ever seen in my life. I don’t know who I’m more disappointed with, Mary or Burger King. I mean, I can expect something like this from Burger King, but really Mary. I never thought she would ever lower her standards this much just for money. People are always putting wealth before health.

Mary has been trying not to fall into stereotypes her entire life, and now she pulls a stunt like this. Mary should be ashamed of herself. I still love your music, but partnering with a fast food chain in this manner really lowered your status, and I’m not the only person who thinks this. I really don’t know what could have motivated her to do this. It would have been nice if we could add you to the list of African-American women promoting healthy eating and physical activity. First Lady Michelle Obama has her Let’s Move campaign, Jennifer Hudson, Mariah Carey and Janet Jackson are promoting eating right to maintain your weight and MARY J. BLIGE decides to promote Burger King!

It seems like every time someone tries to help African Americans take a step forward, someone else is causing them to take a step back. In this case, the Burger King and Mary J. Blige commercial was pulled. The company claims there were licensing issues with the video, but let’s face it, the real reason was probably due to the heavy criticism they were receiving. People working together on social media sites like Twitter (yes this commercial was a trending topic) and posting thousands of comments of disappointment on blogs really shows the power of numbers. People we outraged with this commercial, especially black communities. People claimed the commercial was a play of stereotypes of black people, over the top, and in general unnecessary and the commercial ended up being removed from the airwaves. Imagine if people would do the same thing to demand healthier food and beverage options in their communities - imagine what could happen! There could be so much change if people came together to address this problem like they did to get rid of this offensive commercial.

There is power in numbers, and there are so many examples that prove it. I hope you will continue to spread the word about SHIFTDemand and be part of our Power in Numbers. Comment and tell me what you think about the commercial. Also tell me how you think “The Power in Numbers” could affect our communities.

George, SHIFT Crew Leader

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