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“I Got the Power!!”

Yup! It’s George and I got the power. As a matter of fact, we all got the power. It’s like Carissa said, youth have the buying power to change any trend we want, including changing what is sold in fast food chains or flipping out all of the sugary drinks that are pumped into our communities. Almost every sugary, fatty new food or beverage option that comes on the market is based on youth’s opinion. Don’t believe it - check out what marketers are saying. A beverage company marketing executive was quoted saying that "teens really are the future of America, and African-American teens, in particular, have proven to be trendsetters in the U.S. Their ability to shape culture is really critical." Need more proof check out SHIFTdemand.

So if we use our buying power to show companies that we don’t want sugary beverages and unhealthy fast foods in our neighborhoods then you best believe that they won’t give it to us. If youth don’t buy their products then their profits will seriously fall. All we have to do is show them what we want and what we don’t want. So seriously, get your friends together check out our Game Changers activities and have your voice heard. Don’t be fooled, businesses can provide healthier options and still make money so everyone is happy.  I don’t know about you but I want to be happy.

If you recognize your power to bring healthier food and beverage options to your community "Like Us" on Facebook and spread the word – SHIFTdemand.

George - SHIFT Crew Leader

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